Strategic e-Marketing

Bring in target visitors and generate effective business interactions.

Launching your website doesn't mean you've reached the finishing line. Yet that's exactly when e-Marketing (also called online marketing or internet marketing)  needs to be started. WPSnet help to optimize your website content and structure and customize a strategy for you, which will bring bigger and more effective traffic flow in respect of your business industry and target demographic group.

  • SEO (Search Engine Optimization)

We will help and instruct our clients on how to utilize keywords to optimize the content and information of the website through various stages, in order to get higher and more reliable ranking in the "natural" ("organic" or "algorithmic") search results. We focus on international SEO (Google\Yahoo!\Bing, etc.) as well as SEO in China (Baidu).

  • SEM (Search Engine Marketing)

      Besides SEO, some of our clients also want to increase their visibility in search engine result pages (SERPs) through the strategic use of paid placement, contextual advertising, and paid inclusion. All results can be combined with detailed web analytics for your reference.

  • Social Network Marketing

      WPSnet help you use Web 2.0 strategies to generate publicity and popularity through social media, SNS and online communities which are regularly used by millions of people (such as Twitter and Facebook). This ranges from simply advertising directly on social networking sites towards general public, viral marketing that spreads information in the most effective and interactive way - word of mouth, or providing niche social networking sites appealing to specific target groups.

Web Analytics

  • Where are your viewers from geographically? Who are you marketing to?
  • What kinds of referrers lead people to your site? Search engines? Pay-per-click networks or display advertising?
  • How long did viewers stay on each page? Why longer on certain pages?

 

 

 

 

WPSnet help you to monitor, measure, collect, visually analyze and report your website traffic data for purpose of optimizing your online marketing. Now it can evolve from mere promotion, you can analyze then make adjustments to future campaigns accordingly.

 

EDM (E-mail marketing)

WPSnet provide you with a convenient newsletter module in Web Publishing System (WPS)® . This is a effective way to encourage viewer loyalty and enhance your relationship with certain groups of users. You can even import your own data (e.g. Excel csv file) to the newsletter module.

Key features:
* Newsletter template editing and administration
* Bulk emailing to registered/subscribed users
* Preset future automatic email time and content
* Newsletter layout design