Case Study - Coast to Coast Soccer

Client Background

Coast to Coast Soccer Camp runs Summer Soccer Camps and After School Programs in 21 cites in California.

 

As C2C soccer camps provide coaching and training to 4-14 year old children, their actual customer are the parents, who will be the majority of the viewers visiting the website.

 

Also C2C needs to present the programs to school districts and other partners. The website will also be a platform to collect and distribute information.

 

When C2C came to WPSnet with the intention of making a new website, their original website has white and green as the main color

 

The Challenge

As mentioned, C2C Soccer Camp website's most immediate customer is the parents, who are very much concerned about the sound growth of their children. The website in this case will need to present C2C Soccer Camp as a vibrant, youthful, children friendly organization to capture their attention. Meanwhile, more interactive functions are needed on the website to make the program more trustworthy and get people involved.

 

Apart from the website, C2C was also in need of patterns for T-shirt, coach polo, sling bag, wristband and even football design.

 

 

 

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Our Solution

WPSnet adopted orange and green colors from the main logo, adding vigor and energy into the new design. The website has been livened up after its appearance has been changed. The visitors could smell sunshine and green grassland while checking out pictures of kids playing soccer joyously under the instruction of their coach.

 

We also crafted the naughty leprechaun as a mascot and designed the T-shirt, polo and wristband in a uniform color tone which displayed C2C’s idea and information.

 

To further get potential customers involved, WPSnet added interactive functions onto C2C’s home page. After participation, kids and their parents are able to submit their comments, which will be display as rolling testimonials on the homepage. Potential customers could also submit their email addresses online and receive newsletters containing C2C’s latest schedule. If interested, they can sign up for an activity directly. Those interactive functions, enabled by WPSnet, are very easy to use and have successfully developed more customer resources for C2C soccer club.