Case Study - Suprememil Milk (Swiss)

Client Background

Suprememil is the exclusive distribution brand of the dried milk/milk formula of Hochdorf Nutritec AG (Swiss) in China. Right up to the middle of the 20th century, it had been a huge challenge to nourish newborn babies who couldn't get sufficient breast milk. Hochdorf started its business in baby formula in 1908 and has ever since been an internationally renowned brand in the food industry.

The Challenge

When the Chinese brand of Suprememil was created and introduced to market, the visual image then wasn’t equivalent to the high standard of the product. This was especially evident in the case of its website. The design with dark yellow as its theme colour was just ok. But in term of coding development, mostly of the text content was presented in images, indicating little SEO effort. Most of the pages were done by displaying huge images with no further structuring. Consequently, it was impossible for search engine robots to crawl the content, and the site was not indexed in any search results at all.
On the other hand, since Suprememil is relatively a high-end brand to the Chinese market, there were growing needs from within the company to update all the promotional events and marketing campaigns on the website. Therefore the situation of static web pages must be changed.

Our Solution

1.    The urgent task was to create a search engine friendly website. By choosing WPS as its backend CMS with SEO integration, Suprememil has taken back control on its content, keywords and meta description. Its organic ranking in major Chinese search engines has now significantly improved. Also, with our professional guidance and advice on SEM, they are getting enormous hits and also do great on ROI.
2.    We redesigned the whole visual presentation to come up to the standard and quality of the product, and at the same time making it a standout among its rivals as this is a highly competitive industry in China.