Case Study - Yong Kang Li Creative Properties
Client Background
Platform Group and Xuhui District government worked together to redevelop YongKang Road as one of World Expo 2010 key renovation projects. Starting the first phase in the summer of 2009, Yongkangli is positioned as LOHAS and lifestyle Fashion Street, which consists of 60 retail boutiques for LOHAS clothing, food, live and travel, both international and local brands. The second and third phase will consist of boutique hotel, creative offices, gallery/exhibition halls and retail stores.
The Challenge
1. The website should be a quality display of this creative center to people who appreciate and practice the green, organic and social responsible lifestyle of LOHAS (Lifestyles of Health and Sustainability). It should, on the other hand, be a great introduction and demonstration of LOHAS, as it is also a fairly new concept to many.
2. As Yongkangli is an ongoing and growing project, constant content modification and event updates will be needed for the website to show visitors of its new developments and growth.
Our Solution
1. The key to designing a website for this project is to bring life and vitality to the interface. We adopted a wide flash main banner to generate a simulation of the entire streetscape with colorful animation elements and user interaction integration. The viewer can get a horizontally continuous view of the neighborhood by just moving the mouse.
2. Using our very own CMS (content management system) which has been in development since 2001, our untrained clients can easily maintain the contents of the whole site and update events anywhere at any time. In this way, any temporary change or last minute decision can be synchronized online.
